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  • A Closer Look at the Issues That Prompted the Creation of Ford’s Bronco Satisfaction Fund
    September 15, 2021 Jonathan Lee

    A Closer Look at the Issues That Prompted the Creation of Ford’s Bronco Satisfaction Fund

    Realizing that the series of delays and mishaps surrounding the new Ford Bronco -- some rightfully attributed to Covid, others less so -- might be leading to irreparable customer dissatisfaction -- Ford has opened its purse strings to its dealers to help them placate their customers. Here are some details on what led to this point and what's included in the plan. 
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  • The Idea of an Electric Bronco May Seem Like a Revolutionary Concept. Historically Speaking, It Isn't
    September 11, 2021 Jonathan Lee

    The Idea of an Electric Bronco May Seem Like a Revolutionary Concept. Historically Speaking, It Isn't

    With all the anticipation surrounding the potential release of an electrically-powered Ford Bronco, which would join both Ford's Mustang Mach-E and soon to arrive F-150 Lightning as members of its all-electric fleet, it may seem like electrically powered cars are a fairly new concept. They aren't. Let’s take a look back at some of the key events that have shaped the trajectory of the electric vehicle.
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  • The Ford Bronco as an Investment | An Inflation-Adjusted Look at Original Cost and Resale Value
    September 1, 2021 Jonathan Lee

    The Ford Bronco as an Investment | An Inflation-Adjusted Look at Original Cost and Resale Value

    Since we’re now hearing more and more that classic cars, like the Ford Bronco, are a rock-solid investment, let’s take a look at the various Bronco generations, starting with the original Bronco that was released for the 1966 model year, noting what they cost — both originally and adjusted for inflation. Then we’ll see how they might fare as far as estimated resale value in today’s market.
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  • Ford Bronco Technology : Then and Now
    August 11, 2021 Jonathan Lee

    Ford Bronco Technology : Then and Now

    We often hear the phrase "They just don’t make ’em like they used to” as classic car buffs stop to admire a particularly well-restored ride. In reality, where aesthetics are concerned, it’s often a valid lament, but as far as engineering, it’s almost always a good thing that technology has marched on. Let’s take a look at how the Ford Bronco's technology has evolved over the years, contrasting its drivetrain, suspension and braking systems with the Broncos of the present.

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  • A Look at Ford Bronco Colors Through the Years
    August 6, 2021 Jonathan Lee

    A Look at Ford Bronco Colors Through the Years

    Just as the Bronco itself has evolved over the years, so have its available colors, as Ford sought to add and delete color options to keep up with the ever-changing tastes of Bronco buyers. With the release of the 2021 Bronco, Ford is embarking on a somewhat different strategy that ties certain color choices into specific trim levels.
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