The First Bronco Off-Roadeo School Will Open In July
By now, it's clear that the 2021 Bronco and Bronco Sport are much more than just two routine new models in the Ford lineup. They mark the SUV's return to its off-road roots -- not just in terms of styling and the iconic Bronco name, but also in terms of the technology, design approach, and features they offer.
The enthusiastic reaction from the off-roading community provides proof that Ford was completely justified in bringing the Bronco back, and the enormous number of orders already received clearly shows that the Bronco is becoming a veritable automotive movement.
It's incredible how you'll feel compelled to become an instant off-road enthusiast immediately after watching the Bronco's promotional video. Even though you might never have even spent the night outdoors before, you find yourself fantasizing about campfires in the desert or exploring the wilderness.
Of course, Ford's marketing department has a lot to do with that, but there is something irresistibly cool and inviting in the new Bronco, even without their efforts. This eagerly awaited SUV has rebel allure, bad-boy charm, and an off-road heritage like few other cars in the world. Just seeing one parked makes you want to leave everything and drive through the forest, smelling fresh air and freedom. That's why this isn't just another Ford; the Bronco is both a lifestyle machine and a declaration of independence on four wheels.
Ford is well aware of all this. In addition to plans for turning the Bronco into a separate sub-brand and creating dedicated dealerships, the company is organizing a very interesting driving school all over America. Branded the Bronco Off-Roadeo, the first of these schools will be open in July in Horseshoe Bay, Texas, which is near Austin.
At the moment, initial registration will be limited to customers who have purchased the Bronco Sport Badlands and Bronco First Edition, as well as for order holders of two and four-door Broncos. The primary purpose of the school is to present the capabilities of the Bronco line to customers, introduce them to its features and explain the technology behind these incredible off-road vehicles.
Three more Bronco Off-Roadeo parks-- in Mt. Potosi, Nevada; Moab, Utah; and the Northeast region of the United States; are due to open later this year.
The Bronco Off-Roadeo is not your average camp. This is a setting that will promote all kinds of overlanding activities, teach Bronco owners new skills and create epic travel adventures, such as whitewater rafting, mountain biking and stays at nearby resorts.
Attendees will meet like-minded enthusiasts, hang with fellow Bronco owners and fans and receive valuable driving lessons from experts like Vaughn Gittin Jr., King of the Hammers champion Loren Healy, and renowned off-road experiential manager Bob Burns. The program will start with a 90-minute lecture about technology and the vehicles' off-road driving systems, which will then be put to use on the trail.
Because the Bronco is loaded with innovative systems and a capable suspension and components, it's essential to get to know how they work, since each of these features will be used in real world circumstances on an actual course.
Ford deliberately located their Bronco Off-Roadeos in locations that can offer a wide range of terrain, so that attendees can test the Bronco in every possible condition.
Along with a specially designed camp and briefing area, Ford will be offering attendees even more activities, as well as the chance to purchase special equipment straight from their aftermarket catalog.
For those lucky enough to take delivery of their own 2021 Broncos, the good news is that they can take their cars directly to the Off-Roadeo and experience its benefits from behind the wheel.
However, for those who don't own the new Bronco just yet, this will be an excellent opportunity to get to know it in its natural habitat and place an order for one upon returning home. You can find additional information and registration form HERE.