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The 2021 Ford Bronco Order Statistics

The 2021 Ford Bronco Order Statistics

It's no secret that Ford has been overwhelmed with orders for both the 2021 Bronco and Bronco Sport. With an estimated 230,000 reservations thus far, the re-launch of this revered nameplate represents one of Ford's biggest recent hits.

The Bronco is an immensely important model for the company, not just in terms of sales but also in terms of impact on the industry in general. While Ford anticipated that Bronco would be a hit, it didn't expect it to be THIS popular, and that's why a big percentage of the people who have already ordered their Broncos won't be getting them until next year.

Simply, Ford's assembly lines are having a hard time coping with the demand.

 

So far, Ford has offered customers a choice of seven trim levels, two gasoline engines, two transmissions, and several option packages. With prices starting from $28,850 for the Base Bronco and going all the way to almost $60,000 for the First Edition Bronco (sold out), there's a model for everybody's taste and needs.

That's why it's very interesting to have a look at what the actual breakdown of 2021 Broncos orders is comprised of, in terms of the popularity of the various configurations offered, engine choices, and colors. The information published in this article comes from our friends from the Bronco6g forum, who went through 2,000 orders to provide us with the statistics.

The Most Popular Trim Level

If you were to think that the most popular trim level would tend to be one of the least expensive choices, you'd be mistaken. Representing 41% of the orders (almost half of all 2021 Bronco orders covered), the Badlands is the clear winner. We can understand why, as it offers the best mix of on and off-road usability -- most orders for the Badlands iteration also include the Sasquatch package as well.

https://www.bronco6g.com/forum/threads/📈-our-2021-bronco-order-stats-take-rates-after-2k-submissions.13568/ 

Two or Four-Door

Even though the classic Broncos featured a two-door configuration, with four-doors being rare and specially built models, for the 2021 model year Ford is offering a four-door Bronco as a regular production choice. With two more doors, more usability, and a slightly longer wheelbase, the four-door is a more practical and more comfortable proposition.

Although it's more expensive than the two-door version, it's also proving to be more popular with buyers -- 62.3% of customers choose this option.

 https://www.bronco6g.com/forum/threads/📈-our-2021-bronco-order-stats-take-rates-after-2k-submissions.13568/

The Colors

Another pivotal aspect affecting buyers' choice is color, and Ford introduced some really cool hues for the 2021 Bronco. Since this has proven to be an extremely popular model, it's only fitting that it would be painted in some very fashionable colors.

We're happy to report that customers have made Area 51 Gray their most popular color choice, with Cactus Gray and Antimatter Blue following  just behind. 

 https://www.bronco6g.com/forum/threads/📈-our-2021-bronco-order-stats-take-rates-after-2k-submissions.13568/

The Engines

For the 2021 model year, Ford will offer two gasoline-powered engines for the new Bronco. One is a 2.3-liter four-cylinder unit good for 270 hp and 310 lb-ft of torque, and the other is a 2.7-liter V6, with 310 hp and 400 lb-ft. Both engines are part of Ford's EcoBoost family, meaning that they're turbocharged and equipped with plenty of modern technology, including direct fuel injection. More than 73% of customers have ordered the more powerful, 2.7-liter V6.

https://www.bronco6g.com/forum/threads/📈-our-2021-bronco-order-stats-take-rates-after-2k-submissions.13568/ 

The Sasquatch Package

Among the coolest upgrades offered on the 2021 Bronco is the Sasquatch package -- it's available on all trim levels and with manual transmission. This is a dedicated off-road package that adds 35-inch all-terrain tires, Bilstein dampers, 17-inch wheels, unique fender flares, front and rear locking differentials, and detachable sway bars.

This option is standard on the higher trim levels or as an add-on with the lesser-tiered levels. The base price for the Sasquatch Package is $4,995, but there's a bit more to it. If you want it, you'll also have to include the mandatory options of a 10-speed automatic, which adds $1,595, and the Advanced 4x4 Package, which tacks on another $795.

That makes the Sasquatch Package somewhat of a pricy but well-worth-it option at $7,385. Interestingly, the number of people who have opted for this vs. the number who haven't is almost even, with 51:49 % in favor of the Sasquatch package.

 https://www.bronco6g.com/forum/threads/📈-our-2021-bronco-order-stats-take-rates-after-2k-submissions.13568/

The Locations

At the moment, availability for the 2021 Bronco has, of course, been confirmed for the North American markets, but it will also be offered in select Middle Eastern and South American markets, too. Since there's so much interest worldwide, we can expect Ford to be offering the Bronco globally, just like it does with the Mustang.

However, at this moment, we only know which US states which will be getting the highest number of new Broncos -- those would be California, Texas, Michigan, and Florida.

https://www.bronco6g.com/forum/threads/📈-our-2021-bronco-order-stats-take-rates-after-2k-submissions.13568/

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Comments

Austin Smith - July 19, 2021

Looks like Jeff Taylor didn’t get a bronco order in lmao ^

jeff taylor - May 9, 2021

Buyer beware. I’d be very apprehensive on jumping into this vehicle based on the history of first model year quirks not only with Ford, but every other make and model out there. Think about it. Pinto, Aerostar, the newer Thunderbird, and the list goes on. The prices are astronomical as well, and the hit on depreciation is a joke. I have a 2003 Nissan Pathfinder SE 3.5 V6 DOHC 240 HP 2WD that I’ll keep until the second coming, and toss a couple of grand into it every few years knowing that it will surpass these glorified tin cans in the long run. Hey Ford! How’s the inventory on those chips lately. Don’t forget the salsa…Lol!

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