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  • Returning To Rebelle - Ford Will Race Full Bronco Lineup in October
    August 24, 2021 Vukasin Herbez

    Returning To Rebelle - Ford Will Race Full Bronco Lineup in October

    Ford entered the challenging Rebelle Rally with an almost stock Bronco Sport in 2020 and won this all-female off-road event. This year, Ford will be back, not just with Bronco Sport, but with the full Bronco lineup, including two and four-door models, driven by two more women-only crews. 
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  • Big Oly Bronco Sets The World Record For Most Expensive Classic SUV!
    May 25, 2021 Vukasin Herbez

    Big Oly Bronco Sets The World Record For Most Expensive Classic SUV!

    Almost 50 years after it was competitively raced for the last time, Big Oly Bronco, Parnelli Jones' most legendary race car, was offered to the highest bidder at the Mecum Auction on May 21, 2021. In a fierce bidding war between high-profile collectors, the iconic gold off-road racer fetched the incredible price of 1.7 million dollars, making it the most expensive classic SUV ever to be sold!
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  • "Win on Sunday - Sell on Monday" - Why Bronco Racing Matters
    May 5, 2021 Vukasin Herbez

    "Win on Sunday - Sell on Monday" - Why Bronco Racing Matters

    A lot has changed in the automotive world in the six decades since the first generation Bronco was introduced, but the time-tested mantra, "Win on Sunday-Sell on Monday" mantra is just relevant as ever. 

    Yes, the Bronco has returned  -- and in amazingly historically correct form -- and car buyers are going crazy over it. But for dedicated off-roaders -- precisely the ones Ford wants to steal from Jeep -- racing success is the confirmation they wish to see. That's why racing has been a big part of the Bronco's presence so far, will continue to be in the future, and further investment in racing programs will reward it with even more popularity.

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