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  • How The Ford Bronco Shaped America
    July 14, 2021 Vukasin Herbez

    How The Ford Bronco Shaped America

    Upon its introduction during the turbulent mid-'60s, the original Ford Bronco proved to be a pivotal model that served to shape an entire automotive segment, the SUV. After a 25-year hiatus, the new Bronco's return couldn't have more perfect timing, as it comes at a time when the SUV class has largely become a distorted version of what it should be. The new Bronco's second coming is helping the industry find its way and once again steer in the right direction, re-introducing itself as a proper off-road model, filled with modern technology but with an old-school feel and approach.

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  • Will The Bronco Be A Separate Sub-Brand Soon?
    April 14, 2021 Vukasin Herbez

    Will The Bronco Be A Separate Sub-Brand Soon?

    Ford has proven its ability and willingness to embrace change in order to keep up with the ever-evolving automotive landscape, even when their moves seemed to run contrary to conventional wisdom. Its EcoBoost turbocharged engine and use of a hallowed nameplate -- the venerable Mustang -- on a thoroughly dissimilar, all electric vehicles are examples of this boldness.  Now, the next step will likely be to introduce and recategorize more sub-brands, including the Bronco, that are designed to appeal to specific market niches and buyer types. Let's take a look at what may be on Ford's horizon. 
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