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  • Returning To Rebelle - Ford Will Race Full Bronco Lineup in October
    August 24, 2021 Vukasin Herbez

    Returning To Rebelle - Ford Will Race Full Bronco Lineup in October

    Ford entered the challenging Rebelle Rally with an almost stock Bronco Sport in 2020 and won this all-female off-road event. This year, Ford will be back, not just with Bronco Sport, but with the full Bronco lineup, including two and four-door models, driven by two more women-only crews. 
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  • Will The Bronco Be Able To Fight the Competition Without A V8 Option?
    July 20, 2021 Vukasin Herbez

    Will The Bronco Be Able To Fight the Competition Without A V8 Option?

    Will the high-performance Broncos of tomorrow will be able to compete with the Wrangler 392 and Defender without a proper V8 engine under the hood? Ford was very proud when the manufacturer originally introduced the twin-turbo V6 Raptor, but for 2022, this model will be getting a 5.2-liter supercharged V8 with 760 hp straight from the Shelby GT500. This is a strong indication that buyers of high-performance trucks believe more in classic V8 configuration than in high-tech downsized engines that might match V8 power and performance, but not its feel or image. So, if Ford realized that Raptor needs a V8, will they understand that Bronco needs one, too?
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  • How The Ford Bronco Shaped America
    July 14, 2021 Vukasin Herbez

    How The Ford Bronco Shaped America

    Upon its introduction during the turbulent mid-'60s, the original Ford Bronco proved to be a pivotal model that served to shape an entire automotive segment, the SUV. After a 25-year hiatus, the new Bronco's return couldn't have more perfect timing, as it comes at a time when the SUV class has largely become a distorted version of what it should be. The new Bronco's second coming is helping the industry find its way and once again steer in the right direction, re-introducing itself as a proper off-road model, filled with modern technology but with an old-school feel and approach.

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  • What  Does The Future Hold For the Ford Bronco?
    July 7, 2021 Vukasin Herbez

    What Does The Future Hold For the Ford Bronco?

    The unprecedented hype surrounding the Bronco brand shows that Ford has hit home runs with both the resurrected Bronco and the Bronco Sport. Getting to this point has been an enormous effort for Ford, so the questions remain, what will be the next chapter in the Bronco's story? What can we expect in the future, and in which direction will Ford steer this revolutionary SUV?

     

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  • Big Oly Bronco Sets The World Record For Most Expensive Classic SUV!
    May 25, 2021 Vukasin Herbez

    Big Oly Bronco Sets The World Record For Most Expensive Classic SUV!

    Almost 50 years after it was competitively raced for the last time, Big Oly Bronco, Parnelli Jones' most legendary race car, was offered to the highest bidder at the Mecum Auction on May 21, 2021. In a fierce bidding war between high-profile collectors, the iconic gold off-road racer fetched the incredible price of 1.7 million dollars, making it the most expensive classic SUV ever to be sold!
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  • Bronco Victorious In Ultra4 El Rey de Las Bajas Event!
    May 18, 2021 Vukasin Herbez

    Bronco Victorious In Ultra4 El Rey de Las Bajas Event!

    Ford continues its competition success while furthering its "Win on Sunday, Sell on Monday" doctrine. Last weekend in Mexico, Ford entered the Ultra4 El Rey de Las Bajas event and brought home two class wins, as well as two more podium finishes, making this race its best one yet!
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  • "Win on Sunday - Sell on Monday" - Why Bronco Racing Matters
    May 5, 2021 Vukasin Herbez

    "Win on Sunday - Sell on Monday" - Why Bronco Racing Matters

    A lot has changed in the automotive world in the six decades since the first generation Bronco was introduced, but the time-tested mantra, "Win on Sunday-Sell on Monday" mantra is just relevant as ever. 

    Yes, the Bronco has returned  -- and in amazingly historically correct form -- and car buyers are going crazy over it. But for dedicated off-roaders -- precisely the ones Ford wants to steal from Jeep -- racing success is the confirmation they wish to see. That's why racing has been a big part of the Bronco's presence so far, will continue to be in the future, and further investment in racing programs will reward it with even more popularity.

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  • Will The Bronco Be A Separate Sub-Brand Soon?
    April 14, 2021 Vukasin Herbez

    Will The Bronco Be A Separate Sub-Brand Soon?

    Ford has proven its ability and willingness to embrace change in order to keep up with the ever-evolving automotive landscape, even when their moves seemed to run contrary to conventional wisdom. Its EcoBoost turbocharged engine and use of a hallowed nameplate -- the venerable Mustang -- on a thoroughly dissimilar, all electric vehicles are examples of this boldness.  Now, the next step will likely be to introduce and recategorize more sub-brands, including the Bronco, that are designed to appeal to specific market niches and buyer types. Let's take a look at what may be on Ford's horizon. 
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